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Senior VP, Macy's



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March 24, 2010
PHILADELPHIA ADDS BROOKLYN INDUSTRIES TO ITS RETAIL CROWN

Location Launches with Upcycled Store Design and Artist Call for Nominations

(March 24, 2010) – The Philadelphia Retail Marketing Alliance (PRMA) is pleased to welcome Brooklyn Industries to the fine family of Philadelphia retailers. The New York-based chain recently set up shop in a 1,700 square foot space at 1525 Walnut Street in Center City. The location is Brooklyn Industries' 13th store, but only one of four outside of New York City, alongside Chicago, IL; Boston, MA; and Portland, OR. Brooklyn Industries is an artist-owned company, known for its innovative and industrial-influenced designs for men's and women's clothing and accessories. Cushman & Wakefield of Pennsylvania brokered the deal for Midwood Investment and Development.

The store's design further supports Brooklyn Industries' dedication to sustainability. Brooklyn Industries store design team has repurposed existing tile installations for merchandise fixtures on the sales floor. Chain, glass and tile has also been used to create permanent art installations throughout the store. In addition, using "upcycling", the act of creating useful products from waste materials, store fixtures have been constructed from repurposed wooden pallets.

Brooklyn Industries is a perfect fit for an urban area that has become a virtual engine of creative talent, home to several art schools and universities, as well as a thriving artistic community. Brooklyn Industries is looking to foster this creative power, accepting nominations for LIVE, WORK, CREATE Philly. The LIVE, WORK, CREATE Series is Brooklyn Industries' initiative to acknowledge individuals who practice the brand's philosophy by expressing themselves creatively every day, having found a means to live and work without sacrificing their creative drives. Artists in Philadelphia can nominate themselves or someone they know for the chance to be featured in the store's next LIVE, WORK, CREATE Series campaign online at www.brooklynindustries.com.

"Philadelphia has such a vibrant art community that we are excited to be a part of," said Lexy Funk, co-founder and CEO of Brooklyn Industries. We have always admired Walnut as a shopping district and we are so happy to finally be part of the city life."

"We are very excited about having Brooklyn Industries in Philadelphia, especially along the premier shopping corridor of Walnut Street. They will add to the eclectic mix of tenants on the street," said John Wilson, Associate Director of Retail Services for Cushman & Wakefield of Pennsylvania, Inc.

"It says a lot about the success along Walnut Street for Brooklyn Industries to choose Philadelphia to open one of their first locations outside of New York," said Alan Napack, Senior Director of the Retail Services Group for Cushman & Wakefield, Inc.

Brooklyn Industries joins a growing number of both national and home-grown retailers who have come to realize Philadelphia's advantages as a retail center and the easy access it offers to a consumer base that includes young professionals who live in town and walk to work, empty nesters and the 80,000+ students at area universities. Demographic studies show a retail demand of nearly $500 million dollars within the one-mile radius encompassing Center City alone, making the area a terrific choice for any retailer. Add in a successful tourism industry and a steady downtown office population, and there's no reason not to locate in Philadelphia.

The Philadelphia Retail Marketing Alliance is comprised of representatives from Center City District, the City of Philadelphia Commerce Department, the Office of the City Representative, the Greater Philadelphia Tourism Marketing Corporation, the Philadelphia Convention & Visitors Bureau and Philadelphia Industrial Development Corporation with a mission to enhance the quality and quantity of Center City's retail offerings. PRMA's new Web site and retail attraction program aim to elevate Philadelphia's retail market, expand employment opportunities and increase city tax revenues. More information may be found at PhiladelphiaRetail.com.

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