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October 4, 2010
Center City District Retail Attraction & Public Space Initiatives Honored Nationally

(October 4, 2010) – Two initiatives led by the Center City District (CCD) have been recognized by organizations outside of the Philadelphia region which seek to award innovation and excellence in enhancing cities and public spaces. The International Downtown Association has given a Downtown Pinnacle Award in Marketing and Communications to CCD for its work in leading the Philadelphia Retail Marketing Alliance and the Ash Center for Democratic Governance and Innovation at the John F. Kennedy School of Government, Harvard University has recognized CCD's Public Spaces Collaborative in its inaugural Bright Ideas program.

"The Center City District has benefited from many ideas we have learned from other cities," said Center City District President & CEO Paul R. Levy. "So it always great to have Philadelphia recognized as a national leader for downtown revitalization by urban leaders in other cities."

"I am extremely proud to have our retail attraction efforts recognized by our peers," said Michelle Shannon, Vice President of Marketing for Center City District and Co-chair of the PRMA. "The PRMA partnership and our efforts have given Center City Philadelphia a level of visibility in the retail community that we have never before experienced."

Downtown Pinnacle Award – International Downtown Association

The Philadelphia Retail Marketing Alliance (PRMA) was launched with a mission to enhance the quality and quantity of Center City's retail offerings, expand employment opportunities and increase city tax revenues. The primary communications channel for reaching regional and national retailers is the official website, PhiladelphiaRetail.com, featuring success stories from prominent Philadelphia-area and national retailers, CCD's latest economic research, demographic data, pedestrian counts and a comprehensive searchable database of available retail properties in Center City. The PRMA is comprised of representatives from Center City District, the City of Philadelphia Commerce Department, the Office of the City Representative, the Greater Philadelphia Tourism Marketing Corporation, the Philadelphia Convention & Visitors Bureau and Philadelphia Industrial Development Corporation.

Representatives of the Center City District accepted the International Downtown Association's Pinnacle Award at the International Downtown Association's 56 th Annual Conference, this past weekend in Fort Worth, Texas. Submissions for the award come from those organizations working to further their city centers by creating successful initiatives to recruit new businesses and sectors to their downtown.

Bright Ideas program - Ash Center for Democratic Governance and Innovation

At the core of the Public Spaces Collaborative program, CCD staff use handheld computers to record, map, and relay troublesome or illegal conditions in the public environment to over 20 responsible public and private agencies in Philadelphia. To effect rapid resolution of public space challenges and create a culture of cross-communication among all participating agencies, the CCD formally established the Public Spaces Collaborative which meets bimonthly to share information, discuss common issues, and learn about specific efforts underway that reinforce public safety and the appearance of the public environment in a high-density commercial and residential downtown.

The Bright Ideas program is an initiative of the Ash Center's Innovations in Government Program, which spotlights exemplary models of government innovation and advances efforts to address the nation's most pressing public concerns. Throughout its history, the program has generated a wealth of research based on award-winning government innovations and the study of how innovation occurs

The Washington, D.C.-based International Downtown Association (IDA) is a champion for vital and livable urban centers and strives to inform, influence and inspire downtown leaders and advocates. With 600 members and thousands of friends, IDA is a guiding force in creating healthy and dynamic centers that anchor the well-being of towns, cities and regions.

The Roy and Lila Ash Center for Democratic Governance and Innovation advances excellence and innovation in governance and public policy through research, education, and public discussion. Three major programs support our mission: the Program on Democratic Governance; the Innovations in Government Program; and the Rajawali Foundation Institute for Asia. For more information, visit www.ash.harvard.edu.

The Center City District, a private-sector organization dedicated to making Center City Philadelphia clean, safe and attractive, is committed to maintaining Center City's competitive edge as a regional employment center, a quality place to live, and a premier regional destination for dining, shopping and cultural attractions. More information may be found at CenterCityPhila.org.